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Rosslyn BID Installs New Wayfinding Signage System

Rosslyn is pilot site for Arlington County’s Signage System to Enhance Pedestrian Experience

July 14, 2011 - Rosslyn, Va. –How can pedestrians better navigate Rosslyn and find local parks, public art, and historic landmarks? The Rosslyn BID, in partnership with Arlington County, has been working for three years to create a Wayfinding System to make this growing community more pedestrian-friendly.

Rosslyn serves as the pilot site for Arlington County’s Wayfinding System, which eventually will be replicated in urban villages throughout the county. The Wayfinding System includes 35 pedestrian, directional and parking signs. New “You Are Here” signs already have been installed in the following locations:

• In front of the Key Bridge Marriott at 1401 Lee Highway
• Near the Iwo Jima Memorial on Meade Street
• By Cupid’s Garden on Clarendon Street
• By the Rosslyn BID office on Fort Myer Drive

A new directional sign is also in front of the Waterview building on North Lynn Street.

In the coming weeks, pedestrians will see other maps and directional signs throughout Rosslyn - all part of the BID’s continuous efforts to enhance the pedestrian experience. Some of the other wayfinding locations include:

• Fort Myer Drive  and Arlington Boulevard
• Fort Myer Drive and 19^th Street
• 19^th Street and North Kent Street
• Wilson Boulevard and Fort Myer Drive
• Wilson Boulevard and North Moore Street
• North Lynn Street and Lee Highway

“This is an exciting project that builds upon the BID’s mission of making Rosslyn more pedestrian-friendly,” said Rosslyn BID Executive Director Cecilia Cassidy. “It has been a collaborative effort between the BID and Arlington County. We are very pleased that Rosslyn is the prototype for a county- wide wayfinding system.”

Arlington County Board Chairman Christopher Zimmerman said, "The new Wayfinding System in Rosslyn further enhances the pedestrian environment and makes Rosslyn an easier place to navigate as a visitor or a resident.  We appreciate the Rosslyn BID working closely with the County in establishing this initial Wayfinding System and look forward to applying the design and lessons learned to similar signs elsewhere in Arlington."

About the Rosslyn BID:

Located in Arlington, Va.,theRosslyn Business Improvement District’s (BID) mission is to maintain and grow Rosslyn as an exciting, convenient and urbane commercial center. Since its inception in 2003, the Rosslyn BID sponsors community concerts and events; beautifies Rosslyn’s landscapes, parks, and public spaces; maintains Rosslyn’s 17-block commercial office core through its Ambassador program; provides services for Rosslyn’s homeless; supports public transit; and markets and promotes developments in Rosslyn. The Rosslyn BID is funded by a special tax paid by property owners in Rosslyn’s commercial core. The Rosslyn BID is the sister organization to Rosslyn Renaissance, which plans for the future design and development of the greater Rosslyn area.