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Rosslyn BID Receives IDA Merit Award

Rosslyn BID Receives 2011 Merit Award from the International Downtown Association for publication of ROSSLYN Magazine

Rosslyn, VA -During its September annual conference in Charlotte, N.C., the International Downtown Association (IDA) recognized the Rosslyn Business Improvement District (BID) with a Downtown Merit Award for the excellence of its publication, ROSSLYN magazine.

The Rosslyn BID was among eleven qualified entries in the Marketing and Communication category. This category highlights plans or strategies that use print, electronic media, or multimedia efforts to promote downtown and further the value of city centers.

“The Rosslyn BID is delighted to be recognized by IDA for our signature marketing piece, ROSSLYN magazine,” said Rosslyn BID Executive Director Cecilia Cassidy. “Over the past five years, the magazine has evolved to become the centerpiece of our communications strategy.”

“The Rosslyn BID’s project received the IDA Merit Award for delivering excellence in downtown management”, said David Downey, IDA President and CEO. “Each year the IDA Awards Jury recognizes organizations that utilize best practices in our industry. The ROSSLYN magazine is a shining example of excellent downtown communications management that delivers real results.”

The Washington, D.C. based International Downtown Association (IDA) is a champion for vital and livable urban centers and strives to inform, influence, and inspire downtown leaders and advocates.  With 550 members and thousands of friends, IDA is a guiding force in creating healthy and dynamic centers that anchor the well-being of towns, cities, and regions.