Marketing Rosslyn

The Rosslyn BID markets Rosslyn in various ways, through its special events, website, publications, media partnerships, advertising, and seasonal banners.
 
Website
The BID, in partnership with the Rosslyn Renaissance provides residents, workers and visitors with detailed information on special events, urban design, development and more. To submit feedback or comments about the site, please click here.
 
Publications
ROSSLYN magazine, the Rosslyn Map and Business Directory and eBlasts, keep residents, workers and county staff informed about neighborhood news and happenings. To learn more about Rosslyn’s publications, including subscription information, click here.
 
Media Partnerships and Outreach
The Rosslyn BID works with local reporters and news outlets to promote events and development news in Rosslyn. For more information, including recent press releases and a press packet, click here.
 
Advertising
In partnership with Rosslyn Renaissance, the BID offers advertising opportunities to local businesses in ROSSLYN magazine. If you are interested in advertising, please click here. The BID also advertises special events, such as the Rosslyn Jazz Festival, and other marketing activities in local papers, directories and online. For more information, call 703.522.6628.
 
Logo Placement and Seasonal Banners
With the skyline logo and tagline, “Discover a New Horizon,”  it is easy to identify the events and services provided by the Rosslyn Business Improvement District. The logo is visible on trashcans, event tents, ambassador uniforms and seasonal banners.
 
Customer Satisfaction Survey
The BID conducts annual surveys and focus groups to better understand the needs of Rosslyn residents and workers. The FY10 survey showed that 93% of respondents were “satisfied” or “very satisfied” with the BID activities. Click here to read an article published in the Fall 2010 issue of ROSSLYN magazine reporting on the survey results.
 
More than 900 people responded to the 2010 survey.  The results show that 75% of respondents were "satisfied" or "very satisfied" with the BID, an increase of 8% over the last survey.