Rosslyn BID Staff
A small but dynamic team, the Rosslyn Business Improvement District (BID) staff members are agile and creative in their tireless pursuit of making Rosslyn great for those who live, work, and play in the neighborhood.
Learn more about Rosslyn BID programming here.
Mary-Claire Burick, President
As the BID’s President, Mary-Claire Burick works with local businesses, residents and government officials on the county, state and federal level to ensure that Rosslyn flourishes as an urban center. In her role, she helps to position businesses for success by building engagement, offering highly curated resources and leading change.
Previously, Mary-Claire was President of MC Strategy, a consulting firm helping leaders build healthy and effective organizations. She has also served as Vice President of Operations for Allbritton Communications, leading ABC-7, NewsChannel 8 and POLITICO. Earlier in her career, she helped launch the Fox News Channel, where she served as Operations Manager.
Currently, she co-chairs the Regionalism Committee and serves on the Executive Committee of the NOVA Chamber of Commerce, as well as the Arlington Chamber of Commerce Board of Directors. Outside of the office, you’ll likely find Mary-Claire out on the water and enjoying the sunshine any chance she gets!
Santya Lanman, Vice President, Operations and Finance
Santya is Vice President, Operations and Finance for the BID. In her role, she has responsibility and oversight of financial management as well as internal policies and controls. She also serves as deputy to the President, helping to shape the strategic direction of the BID and manage staff resources.
Prior to the BID, she was Director, Strategic Planning and Analysis for Exelon Communications, a subsidiary of Exelon Corporation. She received her MBA from the University of Washington, Seattle and BA from the University of California, Berkeley.
Born in Taiwan, raised in California and a 20+ year Arlington resident with her family; Santya is a lover of all things nature, gardening, and spicy food. She’s even the mind behind our office “spice hikes,” semi-regular staff outings to try the best — and the spiciest — food the region has to offer!
Victor Carcamo, Operations Director
Victor Carcamo is the Operations Director for the BID. He oversees the BID’s Ambassador Program, landscaping services, Outreach program, and transportation and safety programs. He also serves as the main point of contact for property owners and managers as well as the BID liaison for residents.
Victor has more than 15 years’ experience in customer service and management in Southern California and Northern Virginia. Previously, he worked as an Operations Manager for Block by Block and managed the daily work of the BID’s Ambassadors, who welcome people to Rosslyn by keeping the streets clean and helping people find their way, whether they are going to an event, looking for parking or seeking restaurant recommendations.
Victor attended California State University in Los Angeles where he studied physical education on a soccer scholarship and completed a recording engineer program at the Los Angeles Film School. He is a former professional soccer player (Lulea FC in Sweden) and also an ACE certified personal trainer and has lead the BID’s popular bootcamp exercise classes in Gateway Park for the last seven years. He is bilingual in English and Spanish. When Victor is not at work you can find him at Gold’s Gym lifting weights, playing soccer, or looking for a new place to eat tacos!
Alli Henry, Community Planning Director
Alli Henry is the Director of Community Planning at the Rosslyn BID. In her role, Alli collaborates with diverse Arlington County partners and neighborhood stakeholders to support the BID’s community planning efforts, including site plan and development projects, public space enhancements and placemaking initiatives. As an engaged Arlington resident, Alli is guided by her people-first planning approach and passion for creating more socially inviting and connected communities.
Prior to joining the BID, Alli worked for Arlington County Government’s Transportation Division (DOT) as a Community Engagement Specialist. As a member of DOT’s Leadership Team, her work focused on advancing the County’s Smart Growth vision and multimodal transportation options designed for all ages and abilities. With over ten years of private and public sector experience, Alli also worked for Arlington County’s Commuter Service Division as WalkArlington’s Program Manager and Arlington Transportation Partner’s Multifamily Residential Development Manager.
Justin Bensan, Social Communications Manager
Justin Bensan is the Social Communications Manager for the Rosslyn BID. His expertise is centered around social media: content creation, audience engagement and strategy. Through innovative means, Justin hopes to establish @RosslynVA as a fun and engaging social media brand while bringing value to the BID's stakeholders.
Justin started his career in place marketing as the main voice behind @NotifyBoston, the then-official Twitter handle for the City of Boston, while working at the Mayor's Office. He then did communications work for the Massachusetts Office of Consumer Affairs and Business Regulation and for Smart Growth America. Immediately prior to arriving at the Rosslyn BID, Justin worked at the Golden Triangle BID, surveying streetscape amenities and executing their public summer events series just blocks away from the White House.
Originally from Los Angeles, Justin graduated with a BA in Political Science and an Urban Affairs minor from Northeastern University. When he's not taking a picture from a plane, train, bike,& or automobile, Justin is eating his way through the newest place he's discovered.
Karley Kranich, Marketing and Communications Director
Karley is the Marketing and Communications Manager at the BID. Karley is proud to live, work and play in Rosslyn. She feels lucky that she gets to spend her days talking about all the wonderful events, restaurants and people in her favorite neighborhood. She’s always looking for innovative ways to publicize Rosslyn’s bustling restaurant and business scene.
Karley has a deep background in helping nonprofits find their voice and tell their story. While at Spitfire Strategies, she traveled around the U.S. training nonprofit executive directors in communications planning and storytelling. At the Environmental Defense Fund, she led communications for the sustainable Supply Chain team working with corporate partners such as Walmart to achieve environmental goals. Before that she developed her love of social media for good at the EPA, where she wrote content for Administrator Lisa P. Jackson.
Annie Baldauf, Engagement Manager
Annie Baldauf is the Engagement Manager at the BID. Annie's role focuses on building relationships with the business community in Rosslyn, as well as providing resources and information to the greater business community. She serves as the main point of contact for new and existing office tenants in Rosslyn as well as other groups including residents, retailers and community groups.
Highlights of her past positions include working as the Communications Manager at the Council for Exceptional Children and Program Associate at Girls on the Run of Northern Virginia. Annie also served as corps member with Teach for America in the eastern Arkansas region. In all of these positions, Annie focused on meaningful connections and providing her community with the tools and resources they needed.
Originally, from Erie, Pennsylvania, Annie graduated from American University with a BA in Art History and a minor in French Language Area Studies. When not at work, Annie is usually training for races, reading a good book, or testing out new recipes.
Alexa McCarthy, Events Manager
Alexa McCarthy is the Events Manager with the Rosslyn BID. In her role, Alexa is concentrated on curating and producing the robust BID community events schedule. She is always looking for fun and unique ideas to engage business and residential communities with the BID’s events, as well as create signature events to make Rosslyn the premiere location to live, work and play!
Alexa has seven years of event management experience. In her previous role, she worked with the Washington Nationals in the Ballpark Operations department as the Senior Manager of Events. In this position, she worked with the team that was responsible for the overall logistics and management of events within Nationals Park, ranging in scale from pregame corporate meetings all the way up to full park concerts.
Alexa is originally from New Jersey, but for the most part grew up in Centreville, Virginia. She went to college at UNC Wilmington where she received a BS in Business Administration concentrated in Marketing, and was a member of the UNCW Dive Team for all four years of college. When not at work, Alexa enjoys reading, exercising, cross-stitching and spending time with her family.
Brooke McClary, Marketing & Communications Coordinator
Brooke is the Marketing and Communications Coordinator at the BID. In her role, Brooke spends her days crafting content to reflect the dynamic nature of the people and businesses that make Rosslyn unique. Through our weekly newsletter, website content and back-end marketing and media analysis, it’s Brooke’s job to communicate the important happenings in our community in an effort to share the BID’s message and bring us all a little closer together.
A Northern Virginia native, Brooke’s previous experience spans across the nonprofit, government and private sectors in marketing, communications and event planning. As an Account Executive at Merritt Group, Brooke helped to plan, develop and execute on a variety of PR initiatives and campaigns across clients within the cybersecurity practice group. Throughout undergrad, Brooke held various internships, including positions at the Smithsonian’s National Air & Space Museum in the Marketing Department, and with the Great Meadow Foundation in The Plains, Virginia, where she originally developed her affinity for nonprofits.
A graduate of Elon University with a BA in strategic communications, Brooke currently lives in Arlington, Virginia. She enjoys running along the Custis and Mt. Vernon Trails, eating too much takeout sushi, hanging with the pups at the Animal Welfare League of Arlington and relaxing on the Potomac. Connect with Brooke on LinkedIn to keep up with her and the BID.
Erica Thieman, Executive Assistant
Hailing from the hills and hollers of West Virginia, Erica is the Executive Assistant at the Rosslyn BID, where she organizes team projects, manages long-term initiatives and assist the President with a wide range of activities. She's passionate about team building, so you’ll often find the BID team at the newest Rosslyn restaurant openings thanks to her planning!
A 2017 U.S. State Department Critical Language Scholar in Arabic, Erica has always been interested in bridging divides and connecting people from diverse backgrounds. One of her favorite accomplishments was organizing a massive student rally and regional media event to promote refugee acceptance during the Syrian humanitarian crisis, in which her team received acknowledgment from then-President Obama's office. In short, Erica has a big heart and is always looking for ways to make the world a better place — on both large and small scales.
In her free time, Erica enjoys exploring the DMV's retailers, camping in Appalachia, volunteering at cat shelters, crushing arcade high scores, playing co-ed basketball, reading philosophy papers, theorizing on the latest Star Wars plot and creative painting.