Rosslyn BID Staff
A small but dynamic team, the Rosslyn Business Improvement District (BID) staff members are agile and creative in their tireless pursuit of making Rosslyn great for those who live, work, and play in the neighborhood.
Learn more about Rosslyn BID programming here.
Mary-Claire Burick, President
Mary-Claire Burick is a dynamic and strategic leader whose focus is on improving communications, building engagement and leading change. She develops realistic strategies, and ensures that all stakeholders have the skills, resources and opportunities to achieve their collective goals.
As President of the Rosslyn BID, Mary-Claire and staff work with businesses, residents and Arlington County government to ensure that Rosslyn flourishes as one of the world’s most successful urban centers. Previously, Mary-Claire was President of MC Strategy, a consulting firm helping leaders build healthy and effective organizations. Prior, she was Vice President of Operations for Allbritton Communications, managing ABC-7, NewsChannel 8 and POLITICO. Earlier in her career, she helped launch the Fox News Channel, where she served as Operations Manager.
She was named one of Washington Business Journal’s Women Who Mean Business, Arlington County’s Women of Vision, and a 2015 recipient of Smart CEO’s Brava! Award. Mary-Claire has a certificate in Organizational Consulting and Change Leadership from Georgetown University and a BA in Communications from the University of Delaware.
Santya Lanman, Vice President, Operations and Finance
Santya is Vice President, Operations and Finance for the BID. In her role, she has responsibility and oversight of financial management as well as internal policies and controls. She also serves as deputy to the President, helping to shape the strategic direction of the BID and manage staff resources.
Prior to the BID, she was Director, Strategic Planning and Analysis for Exelon Communications, a subsidiary of Exelon Corporation. She received her MBA from the University of Washington, Seattle and BA from the University of California, Berkeley.
Michelle Tierney, Development Director
Michelle Tierney is Director of Development at the BID. Michelle's role focuses on building relationships with the business community in Rosslyn, as well as providing resources and information to the greater real estate community. She serves as the main point of contact for real estate professionals, the brokerage community and existing office tenants in Rosslyn.
Highlights of her past positions include working as Member Services Manager for the Golden Triangle Business Improvement District in downtown Washington, DC. Michelle also served as an Associate with AECOM: Economic Research Associates. At AECOM, she performed demographic and market analyses, as well as created revitalization strategies for downtown districts. When not at work, Michelle can frequently be found enjoying one of Northern Virginia’s great parks with her husband and three children.
Annie Baldauf, Engagement Manager
Annie Baldauf is the Engagement Manager at the BID. Annie's role focuses on building relationships with the business community in Rosslyn, as well as providing resources and information to the greater business community. She serves as the main point of contact for new and existing office tenants in Rosslyn as well as other groups including residents, retailers and community groups.
Highlights of her past positions include working as the Communications Manager at the Council for Exceptional Children and Program Associate at Girls on the Run of Northern Virginia. Annie also served as corps member with Teach for America in the eastern Arkansas region. In all of these positions, Annie focused on meaningful connections and providing her community with the tools and resources they needed.
Originally, from Erie, Pennsylvania, Annie graduated from American University with a BA in Art History and a minor in French Language Area Studies. When not at work, Annie is usually training for races, reading a good book, or testing out new recipes.
Sophie Barral, Placemaking and Events Director
Sophie Barral is the Placemaking and Events Director at the Rosslyn BID. She leads the events, placemaking, and marketing strategies to enhance the perception of Rosslyn. Through her tenure, Sophie has implemented over 200 events every year including Rosslyn Cinema, Jazz Fest, Arlington's first book festival, Rosslyn Reads! and flower market, Rosslyn Blooms!. In addition, she also created and managed two seasonal pop-up community spaces, The Alcove, a bookstore and experiential retail space, and Rosslyn Putt-Putt + Candy BAR, a summer mini-golf and bar.
Prior to her work at the Rosslyn BID, Sophie was working in the international development field, implementing events and programs in various countries in partnership with international organizations and businesses. She earned a master’s degree in Political Science and International Relations from Sciences Po Bordeaux, in France.
Victor Carcamo, Operations Director
Victor Carcamo is the Operations Director for the BID. He oversees the BID’s Ambassador Program, Brickman’s landscaping services, A-SPAN’s outreach program, and transportation and safety programs. He also serves as the main point of contact for property owners and managers as well as the BID liaison for residents.
Victor has more than twelve years’ experience in customer service and management in Southern California and Northern Virginia. Previously, he worked as an Operations Manager for Block by Block and managed the daily work of the BID’s Ambassadors, who welcome people to Rosslyn by keeping the streets clean and helping people find their way, whether they are going to an event, looking for parking or seeking restaurant recommendations.
Victor attended California State University in Los Angeles where he studied physical education on a soccer scholarship. He is also a personal trainer and has lead the BID’s popular boot camp exercise classes in Gateway Park for the last two years. He is bilingual in English and Spanish. When Victor is not at work you can find him at Gold’s gym lifting weights, playing soccer, or looking for a new place to eat tacos!
Justin Bensan, Social Communications Manager
Justin Bensan is the Social Communications Manager for the Rosslyn BID. His expertise is centered around social media: content creation, audience engagement and strategy. Through innovative means, Justin hopes to establish @RosslynVA as a fun and engaging social media brand while bringing value to the BID's stakeholders.
Justin started his career in place marketing as the main voice behind @NotifyBoston, the then-official Twitter handle for the City of Boston, while working at the Mayor's Office. He then did communications work for the Massachusetts Office of Consumer Affairs and Business Regulation and for Smart Growth America. Immediately prior to arriving at the Rosslyn BID, Justin worked at the Golden Triangle BID, surveying streetscape amenities and executing their public summer events series just blocks away from the White House.
Originally from Los Angeles, Justin graduated with a BA in Political Science and an Urban Affairs minor from Northeastern University. When he's not taking a picture from a plane, train, bike, or automobile, Justin is eating his way through the newest place he's discovered.
PJ Sagan, Administrative Assistant
PJ Sagan is the Administrative Assistant for the Rosslyn BID. A wearer of many hats, PJ supports the BID office and staff in a variety of roles. His main goal is to make sure everyone at the BID is able to work efficiently, and he strives to assist in that way however he can.
While his primary experience is in graphic design, PJ considers himself a generalist. He has held diverse roles in the past, including working in costuming at Walt Disney World in Orlando; doing technician and IT work for Andretti Indoor Karting and Games in Atlanta; and doing design and branding for small businesses with theSisterGeek Consulting.
PJ hails from Georgia, and is a self-proclaimed geek extraordinaire. When he isn’t at the BID, you can find him at the premiere of the most recent superhero movie, or at any local place that sells comic books, video games or board games. His favorite pastimes are playing Dungeons and Dragons and video-gaming with friends.