Rosslyn BID Staff
A small but dynamic team, the Rosslyn Business Improvement District (BID) staff members are agile and creative in their tireless pursuit of making Rosslyn great for those who live, work, and play in the neighborhood.
Learn more about Rosslyn BID programming here.
Mary-Claire Burick, President
As the BID’s President, Mary-Claire Burick works with local businesses, residents and government officials on the county, state and federal level to ensure that Rosslyn flourishes as an urban center. In her role, she helps to position businesses for success by building engagement, offering highly curated resources and leading change.
Previously, Mary-Claire was President of MC Strategy, a consulting firm helping leaders build healthy and effective organizations. She has also served as Vice President of Operations for Allbritton Communications, leading ABC-7, NewsChannel 8 and POLITICO. Earlier in her career, she helped launch the Fox News Channel, where she served as Operations Manager.
Currently, she co-chairs the Regionalism Committee and serves on the Executive Committee of the NOVA Chamber of Commerce, as well as the Arlington Chamber of Commerce Board of Directors. Outside of the office, you’ll likely find Mary-Claire out on the water and enjoying the sunshine any chance she gets!
Santya Lanman, Vice President, Operations and Finance
Santya is Vice President, Operations and Finance for the BID. In her role, she has responsibility and oversight of financial management as well as internal policies and controls. She also serves as deputy to the President, helping to shape the strategic direction of the BID and manage staff resources.
Prior to the BID, she was Director, Strategic Planning and Analysis for Exelon Communications, a subsidiary of Exelon Corporation. She received her MBA from the University of Washington, Seattle and BA from the University of California, Berkeley.
Born in Taiwan, raised in California and a 20+ year Arlington resident with her family; Santya is a lover of all things nature, gardening, and spicy food. She’s even the mind behind our office “spice hikes,” semi-regular staff outings to try the best — and the spiciest — food the region has to offer!
Victor Carcamo, Senior Operations Director
Victor Carcamo is the Operations Director for the BID. He oversees the BID’s Ambassador Program, landscaping services, Outreach program, and transportation and safety programs. He also serves as the main point of contact for property owners and managers as well as the BID liaison for residents.
Victor has more than 15 years’ experience in customer service and management in Southern California and Northern Virginia. Previously, he worked as an Operations Manager for Block by Block and managed the daily work of the BID’s Ambassadors, who welcome people to Rosslyn by keeping the streets clean and helping people find their way, whether they are going to an event, looking for parking or seeking restaurant recommendations.
Victor attended California State University in Los Angeles where he studied physical education on a soccer scholarship and completed a recording engineer program at the Los Angeles Film School. He is a former professional soccer player (Lulea FC in Sweden) and also an ACE certified personal trainer and has lead the BID’s popular bootcamp exercise classes in Gateway Park for the last seven years. He is bilingual in English and Spanish. When Victor is not at work you can find him at Gold’s Gym lifting weights, playing soccer, or looking for a new place to eat tacos!
Alli Henry, Community Planning Director
Alli Henry is the Director of Community Planning at the Rosslyn BID. In her role, Alli collaborates with diverse Arlington County partners and neighborhood stakeholders to support the BID’s community planning efforts, including site plan and development projects, public space enhancements and placemaking initiatives. As an engaged Arlington resident, Alli is guided by her people-first planning approach and passion for creating more socially inviting and connected communities.
Prior to joining the BID, Alli worked for Arlington County Government’s Transportation Division (DOT) as a Community Engagement Specialist. As a member of DOT’s Leadership Team, her work focused on advancing the County’s Smart Growth vision and multimodal transportation options designed for all ages and abilities. With over ten years of private and public sector experience, Alli also worked for Arlington County’s Commuter Service Division as WalkArlington’s Program Manager and Arlington Transportation Partner’s Multifamily Residential Development Manager.
Rob Rader, Engagement Director
As Director of Engagement at the BID, Rob serves as a resource and liaison for Rosslyn’s business community. In this role, Rob is focused on providing Rosslyn’s businesses with the support they need to achieve their goals and remain connected with the community around them. He is the main point of contact for new and existing office tenants in Rosslyn and works closely with other groups, including retailers and restaurants.
Rob has over 20 years of non-profit association experience, including project development and management, recruitment and retention, campaign development, and constituent relations. He has spent this time with national and international non-profit associations, and he looks forward to applying his experience on a local level—helping Rosslyn’s businesses, both big and small, face key challenges and make connections in the community and beyond.
Originally from New York City (let’s go Mets!), he moved to the D.C. area in 2005 where he has since put down roots with his wife and two kids. Connect with Rob on LinkedIn to learn more about how he can help you and your business succeed in Rosslyn.
Justin Bensan, Digital Experience Manager
Justin Bensan is the Social Communications Manager for the Rosslyn BID. His expertise is centered around social media: content creation, audience engagement and strategy. Through innovative means, Justin hopes to establish @RosslynVA as a fun and engaging social media brand while bringing value to the BID's stakeholders.
Justin started his career in place marketing as the main voice behind @NotifyBoston, the then-official Twitter handle for the City of Boston, while working at the Mayor's Office. He then did communications work for the Massachusetts Office of Consumer Affairs and Business Regulation and for Smart Growth America. Immediately prior to arriving at the Rosslyn BID, Justin worked at the Golden Triangle BID, surveying streetscape amenities and executing their public summer events series just blocks away from the White House.
Originally from Los Angeles, Justin graduated with a BA in Political Science and an Urban Affairs minor from Northeastern University. When he's not taking a picture from a plane, train, bike,& or automobile, Justin is eating his way through the newest place he's discovered.
Alexa McCarthy, Events Manager
Alexa McCarthy is the Events Manager with the Rosslyn BID. In her role, Alexa is concentrated on curating and producing the robust BID community events schedule. She is always looking for fun and unique ideas to engage business and residential communities with the BID’s events, as well as create signature events to make Rosslyn the premiere location to live, work and play!
Alexa has seven years of event management experience. In her previous role, she worked with the Washington Nationals in the Ballpark Operations department as the Senior Manager of Events. In this position, she worked with the team that was responsible for the overall logistics and management of events within Nationals Park, ranging in scale from pregame corporate meetings all the way up to full park concerts.
Alexa is originally from New Jersey, but for the most part grew up in Centreville, Virginia. She went to college at UNC Wilmington where she received a BS in Business Administration concentrated in Marketing, and was a member of the UNCW Dive Team for all four years of college. When not at work, Alexa enjoys reading, exercising, cross-stitching and spending time with her family.
Pauline Pereira, Executive Assistant & Special Projects Coordinator
In her role as Executive assistant & Special Projects Coordinator, Pauline Pereira assists the BID team with cross-organizational projects and programming.
As the Executive Assistant, Pauline is responsible for assisting BID President, Mary-Claire Burick, with day-to-day administrative matters and helps her to stay on top of her busy schedule. This includes setting up meetings and keeping communications with primary stakeholders, helping to position Mary-Claire as a spokesperson for the BID, taking care of travel arrangements, and event planning. Pauline also serves as liaison to the BID’s Board of Directors, keeping them apprised of the work the BID is doing, events, and the business rhythm throughout the year.
Originally from Brazil, Pauline has been a permanent U.S. resident since 2014, and made the move to DC to pursue a Masters in Arts Management at George Mason University. In the past, she has worked at the Kennedy Center for the Performing Arts and as an Executive Office Coordinator at Americans for the Arts. She has also worked in administrative and coordinator positions in large corporate environments during her time living in New York City. Pauline holds a bachelor’s degree in journalism from the Pontifical Catholic University of Paraná in Brazil.
Now a Rosslyn resident, Pauline applies her passion for arts and culture, and her talent for organization, to her new role at the BID—helping others to engage and get the most out of the neighborhood she calls home.
Brooke McClary, Marketing & Communications Specialist
Brooke is the Marketing and Communications Specialist at the BID. In her role, Brooke spends her days crafting content to reflect the dynamic nature of the people and businesses that make Rosslyn unique. Through our weekly newsletter, website content and back-end marketing and media analysis, it’s Brooke’s job to communicate the important happenings in our community in an effort to share the BID’s message and bring us all a little closer together.
A Northern Virginia native, Brooke’s previous experience spans across the nonprofit, government and private sectors in marketing, communications and event planning. As an Account Executive at Merritt Group, Brooke helped to plan, develop and execute on a variety of PR initiatives and campaigns across clients within the cybersecurity practice group. Throughout undergrad, Brooke held various internships, including positions at the Smithsonian’s National Air & Space Museum in the Marketing Department, and with the Great Meadow Foundation in The Plains, Virginia, where she originally developed her affinity for nonprofits.
A graduate of Elon University with a BA in strategic communications, Brooke currently lives in Arlington, Virginia. She enjoys running along the Custis and Mt. Vernon Trails, eating too much takeout sushi, hanging with the pups at the Animal Welfare League of Arlington and relaxing on the Potomac. Connect with Brooke on LinkedIn to keep up with her and the BID.
Laura Doolan, Office Manager
As the Office Manager, Laura oversees the day-to-day operational and organizational needs of the BID. She also helps to manage the BID’s bookkeeping, as she prepares and sends checks, assists with auditing, and prepares financial reports as needed. On a daily basis, Laura helps us all by organizing operations and streamlining processes to keep the office running smoothly. With a desk front and center, Laura’s is the first smiling face you’ll see when you enter the BID’s office and is there to help direct you with any questions or needs.
Laura has extensive experience as an executive assistant, office manager and bookkeeper. Not to mention her three years on tour as a travel coordinator for Riverdance, the famous traveling traditional Irish music and dance show!
Originally from a seaside town in Dublin, Ireland, Laura still feels strong ties to her Irish roots. Currently, she lives in Alexandria with her husband and two children. When not in the office, you can find Laura enjoying family time while watching her favorite soccer team, Everton, play on TV.