Meet Rosslyn's Marketing & Communications Director
Karley is the Marketing and Communications Director for the Rosslyn BID. A native of another “R” city—Richmond, Virginia—Karley is proud to say that she now lives, works and plays in Rosslyn. Previously, Karley worked for the Environmental Defense Fund, promoting the positive corporate sustainability initiatives of companies such as Walmart and McDonald’s.
Rosslynva.org: What’s your role at the Rosslyn BID?
Karley Kranich: I get to come up with creative and impactful ways to publicize all the good that’s happening in Rosslyn! Rosslyn as a neighborhood is having a moment right now and you can see that in all the cool restaurants opening or the numbers of innovative companies choosing to be here. It really is the perfect place for businesses because of the location, talent pool and amenities. Can you tell I’m a Rosslyn fan?!
Rosslynva.org: What does your perfect day look like?
Karley Kranich: Definitely a warm (but not quite “mid-July summer in DC warm”) Saturday. Coffee, yoga at Core Power or a run near the Carillon to enjoy the view of DC, brunch at Open Road with friends, catching the sunset while kayaking on the Potomac and dreaming about where I’m going to travel to next in the world!
Rosslynva.org: What do you like best about your job?
Karley Kranich: So many things! The commute takes the cake though because it went from 45-60 minutes to now only 15 minutes. Now, all of my favorite things—my gym, cool restaurants, my work, the river, a big city and the airport—are incredibly easy for me to get to in a few minutes. I also love getting to work with such smart, driven and kind coworkers. Justin, our Social Communications Manager (and my office roommate) makes me laugh every single day and is a wonderful strategic partner. But I can say that about every single person on the Rosslyn BID staff. They really are the best of the best!
Rosslynva.org: What has been your biggest accomplishment at the BID?
Karley Kranich: In my second month on the job, I developed the Rosslyn Jazz Fest run of show and co-hosted it in front of thousands of people (see picture to the left)! That was exciting and I can’t wait for the 30th anniversary, which is this year.
Rosslynva.org: What’s your guilty pleasure?
Karley Kranich: Lately, it’s been making cookies about once a week and then watching “Schitt's Creek” or the “The Great British Baking Show” for hours on end, while eating said cookies.
Rosslynva.org: What’s your philosophy toward work?
Karley Kranich: I’ve been trying to be fully “in the moment” in every interaction I have with my coworkers. Sometimes I think we all fall into a crazy getting things done productivity mode, where it’s hard to make time to be present. In reality, we need to make the time in order to build strong relationships both in our personal and professional lives. That’s something I’m more aware of in 2020. Other than that, it’s important to be kind and to have fun on the job!
Rosslynva.org: Tell me your favorite podcast.
Karley Kranich: I absolutely love NPR’s “How I Build This.” Entrepreneurs and business owners are like heroes to me. Hearing how Whitney Herd started Bumble because of a need for a women-centered dating app; or how Tristan Walker started Walker & Company after discovering that a shaving product made for men of color didn’t exist, brings me so much inspiration. If I can be even a little bit more creative and bolder like these people, I’d be doing alright.