Welcome to my first blog column on Digi-Cultural Intelligence exclusively for the Rosslyn BID! Only here will you learn about timely consumer trends, attitudes and behavior as they intersect with emerging tech usage. I’m one of the first to look at cultural trends through a tech lens and decipher their current meaning and future implications. I hope my expertise will better arm Rosslyn companies to drive their numbers and business goals.
Here we go….
Okay, so why is cultural intelligence becoming so coveted in the business world? Primarily, because having such knowledge is your most powerful tool in a new era that is increasingly defined by sentiment, transparency, and a widening wealth gap. It’s about understanding behavior, feeling, lifestyle, attitudes and values of individuals, which are all working collectively to create a massive shift in our society. And this shift is being acted out over, encouraged by and accelerated as a result of emerging tech platforms, resulting in huge change. No longer does a one-size approach fit all. Miss this fact, and you’ll miss market share.
This phenomenon is further impacted by the fact that we now live in a world where people are their own paparazzi via Instagram, self-publishers via eBooks and inventors via crowdsourcing and much, much more. It can be harder to reach consumers because they are more empowered, discerning and wary. Trust has moved more toward self and peers and away from large entities. It’s very disruptive, “Leaderful” time, meaning any/multiple voices lead the conversation at once in a rather informal but very trusted way.
What does that mean for you? Quite frankly, that it is much harder to be a leader today in business. Well – actually only harder if one either is not aware and/or does not embrace the aforementioned factors. If one does, this is actually a time that offers the ability to be more creative, compelling and engaging than ever before – whether you’re a dry cleaner or a management consulting VP. It’s about discovering how to leverage and identify business opportunities in what I call the “Leaderful” era.
Leaderful means a world where we are all leaders, to a certain extent. The concept of traditional hierarchy and gatekeepers is morphing. We “follow” each other because we believe we all may have something interesting to add or say.
So it is imperative to understand the feelings and values around this Leaderful vibe if we want to drive. So, let me give you 3 quick insights that might be able to help:
See you next post, and in the meantime
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